Learn about watermarking
Today's technology makes it easy for anyone to duplicate audio material and tamper with digital files. As a result, artists, labels, studios, distributors, and retailers need an accessible, reliable, tamper-proof, inaudible and permanent watermarking solution to protect, track, and monetize audio content, including audio tracks and TV commercials.
RubyDS makes it possible to watermark content for security and future music monetization. RubyDS incorporates a proven watermark from our partner Activated Content.
Audio watermarking is used by all the major music labels today. Inaudible watermarking has become part of their workflow, particularly during the prerelease phase of an album's lifecycle. Ruby DS makes this technology widely available to artists and producers like you through a user-friendly online interface.
What is a Watermark?
The watermark is a key-based technology that fulfills all the criteria necessary to meet today's copyright protection requirements. It's a digital file that is inserted into an audio track to provide an inaudible tracking system that helps deter unwanted distribution while monetizing permissible uses.
A watermark is:
- Inaudible [Read more about audibility]
- Able to survive all forms of compression, encryption, transmission, duplication and conversion
- Invisible to most forms of audio analysis
- Cannot be removed without damaging the original audio
Why Watermark?
- Prove content ownership
- Authenticate file transfer
- Track assets forensically
- Monitor broadcast verification
- Generate ad revenue