DigSound created VR24/7 to monitor and report music aired on television. The first launch of this detection and reporting system was in 2006 using the Tagit system with Nielson Media, Inc. This initial run clearly demonstrated that music played on TV could be accurately monitored electronically and reports generated to establish the basis for the accounting and payment of performance royalties. This platform was built to share performance data with artists, administrators and broadcasters for a more efficient licensing environment.
Through the use of cutting-edge technology, VR24/7 has helped to expand licensing opportunities, eliminating the confusing, outdated systems of the past. VR24/7 monitors and reports music aired on all national and local TV broadcasts as well as most commercial cable networks. It has been tested by hundreds of composers, key publishers and licensed by SESAC.
2012 brings new developments: the launch of a new version of VR24/7. We are working with top composers to provide access to this platform later this year. The updated enhancements include a fully automated, web-based platform and comprehensive, cloud-based tools for encoding and managing files.
If you are interested in participating in this service, please contact us. We will review your needs and if there is a fit, will provide you with watermarked music within 48 hours at our normal commercial rates.